You have optimized your images, minified your JavaScript, and implemented server-side rendering. Your Largest Contentful Paint (LCP) is green, but your Core Web Vitals score is failing. The culprit is almost universally the same: Cumulative Layout Shift (CLS) caused by dynamic advertising. When AdSense injects an ad unit, it typically arrives after the initial DOM paint. If the browser hasn't reserved space for that ad, the content creates a jarring visual jump when the ad renders. This shift destroys user experience and directly impacts Google Search rankings. This guide details the technical implementation of "Slot Reservation," the only reliable method to neutralize AdSense CLS without sacrificing revenue. The Engineering Root Cause: Asynchronous Reflows To fix CLS, we must understand the browser's Critical Rendering Path. When a user visits your site, the browser constructs the DOM (Document Object Model) and the CSSOM (CSS Object Model) to create the Render Tre...
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