Programming Tutorials

  There is no costlier error in performance marketing than a disconnected feedback loop. You spend thousands on traffic, your affiliate network records conversions, but your traffic source—PropellerAds—shows zero conversions. When the traffic source is blind to conversions, its optimization algorithms cannot function. You are essentially bidding manually against competitors using automated machine learning. The root cause is almost always a failure in the Server-to-Server (S2S) postback chain. Specifically, the mismanagement of the click ID generation (macros) or the failure to persist that ID through the user session. This guide details exactly how to capture the PropellerAds  ${SUBID} , preserve it across your backend architecture, and fire a valid postback using modern PHP (8.2+) and Node.js (v20+). The Anatomy of an S2S Failure To fix the tracking, you must understand the lifecycle of the click ID. PropellerAds uses the macro  ${SUBID} . This is  not  a vari...