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Showing posts with the label AdTech

How to Prepare for Chrome's Third-Party Cookie Deprecation using the CHIPS API

  Chrome’s timeline for deprecating third-party cookies is forcing a hard pivot for enterprise frontend architectures. If your infrastructure relies on embedded iframes, authenticated SaaS widgets, or cross-domain integrations, your user sessions are already dropping in testing environments. The immediate result is a degraded user experience. Embedded widgets render login screens, authentication drops across sub-services, and AdTech cookie tracking pipelines lose crucial contextual state. This post details the exact CHIPS API implementation required to deploy a permanent cross-site authentication fix. By utilizing partitioned state, you can restore embedded functionality while fully complying with modern privacy standards. The Root Cause: Why Cross-Site State is Breaking Historically, developers relied on the  SameSite=None; Secure  cookie attributes to maintain state across different domains. This allowed a cookie set by  widget.example  to be sent in HTTP requ...