There is nothing more frustrating in mobile development than a perfectly integrated SDK returning zero revenue. You initialized the SDK, created your Ad Unit ID, and called loadAd() . The logs show a successful network request, but the callback fires onAdLoadFailed with Error Code 204 . For a monetization manager or developer, this is a silent killer. The app isn't crashing, but the revenue pipeline is completely blocked. Error 204 is the HTTP status code for "No Content." The server received your request, understood it, and processed it successfully—but decided not to send anything back. This guide explores the architectural reasons why AppLovin MAX refuses to serve an ad and provides a rigorous, code-first approach to fixing it. The Technical Anatomy of Error 204 To fix the error, you must understand the ad auction mechanism. When your app requests an ad, a complex real-time bidding (RTB) process occurs in milliseconds. An Error 204 implies that the ...
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