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How to Lift AdMob "Ad Serving Limited" Restrictions Fast

  There is no notification more dreaded by an app publisher than the email from Google AdMob:   "Ad serving is currently limited on your account." In an instant, your fill rate drops to near 0%. Your revenue flatlines. The AdMob Policy Center offers vague reasoning like "Invalid Traffic Concerns" without pointing to specific screens or code blocks. You are left guessing whether you are under attack by a bot farm or if your implementation is flawed. This is not a waiting game. Waiting for the algorithm to "re-assess" your traffic can take 30 to 60 days. To lift the restriction in under a week, you must proactively sanitize your ad requests. This guide details the technical root causes of ad limiting and provides a programmatic implementation to throttle requests and eliminate accidental clicks—the two primary triggers for this penalty. The Root Cause: Why Google Flags Your Traffic To fix the problem, you must understand the mechanism. Google’s ad fraud algo...

Solved: AdMob 'Ad Serving Is Limited' Due to Invalid Traffic

  You open your AdMob console to check yesterday’s earnings, expecting a steady climb. Instead, you see a flatline and a red banner at the top of the screen:   "Ad serving is limited. The number of ads you can show has been limited." For Indie Developers and Monetization Managers, this is a crisis. It effectively pauses revenue for 30 days or more. While Google's support documentation is vague, the technical reality is binary: your app is sending traffic patterns that look like bot activity or accidental clicks. This article bypasses the generic "check your traffic" advice. We will implement a rigorous, code-level defense strategy to eliminate invalid traffic (IVT) using React Native (applicable logic for Swift/Kotlin), focusing on  Layout Shift prevention  and  Environment Segregation . The Root Cause: Why Google Flagged You To fix the problem, you must understand the algorithm that flagged you. Google’s AdMob AI prioritizes the advertiser's experience over...