There are few debugging scenarios more frustrating for a mobile engineer than a "phantom" ad. You inspect your logs, and the InMobi SDK fires onAdLoadSucceeded or didLoad . By all programmatic accounts, the system works. Yet, the ad slot on the device screen remains completely empty, or worse, you see a confusing NO_FILL error despite a seemingly successful initialization. This state usually stems from a disconnect between the data layer (the ad request) and the presentation layer (the view hierarchy), or a misconfiguration in the monetization environment settings. This guide provides a rigorous technical breakdown of why this happens and how to fix it for both Android and iOS. The Root Cause: Why Ads Load but Don't Render To fix this, we must decouple the "Success" callback from the "Render" event. When the InMobi SDK returns a success callback, it confirms that the asset (HTML5, video, or image) was successfully retrieved...
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