Programming Tutorials

  Receiving a notification regarding a   "Negative Quality Score"   or an ultimatum from your MCM (Multiple Customer Management) parent partner is an existential threat to a publisher. It usually implies one thing: Google’s automated systems have flagged your inventory as "high risk," and your MCM partner is threatening to terminate your Child status to protect their own Google Ad Exchange (AdX) license. This is not a content issue; it is almost exclusively a  technical implementation and traffic quality issue . Standard appeals often fail because they address policy rather than engineering. To survive this, you must shift from a passive ad integration to a defensive, heuristic-based rendering strategy. This guide breaks down the root causes of negative scoring and provides a rigorous React/TypeScript implementation to sanitize your ad requests before they reach Google’s servers. The Root Cause: Why "Negative Quality Score" Happens Google Ad Manager uses p...